Bold messaging for big-hearted missions.

Messaging, strategy, and story blended just right for purpose-driven brands.

Your Mission Deserves a Message That moves people

When your message isn’t clear, even the best ideas can fall flat.

You’ve got the mission. The momentum. The drive to make a difference.

But your message? It’s a little… all over the place. Your team’s misaligned. Your audience isn’t engaged. And the story you meant to tell is getting lost in the noise.

That's where we come in.

We'll help turn your purpose into clear, compelling storytelling that connects and inspires.
Your story, clarified. Your content, aligned. Your mission, amplified.

The Signature Squeeze

The Signature Squeeze is our flagship service; a focused, collaborative deep-dive into your brand’s messaging, positioning, and content strategy. It’s designed to help you get unstuck and start showing up clearly and consistently across every channel.

2. We make a plan.

Here’s what’s included:

A clear and compelling brand narrative
Messaging that resonates with your audience
A 12-month content roadmap
Execution support to bring your story to life

3. Your movement grows.

We blend your mission with our strategy to turn complexity into clarity and content into connection.

1. We dive deep.

No two missions, organizations, or brands are the same. That's why we start by getting to know what makes you, you. We dig into your unique story, your target audience, what you've accomplished, and where you want to go. These insights reveal one-of-a-kind opportunities for us to create strategies and assets with a flavor all your own.

Ready to stir up something special?

Bri & Hillary in front of a heart mural

Clarity for the cause-driven.

Once your story is clear, it’s time to put it to work. We help changemakers find their voice and bring it to life.
Our focus:
Reaching the right audience
Crafting messaging that moves people
Building a brand that drives engagement and growth
Because when you mix in the right message, the right strategy, and the right support…those lemons?
They turn into something pretty amazing.

All the best ingredients.

We've got just the right blend of services.
🎯

Brand Messaging & Strategy

  • Brand voice and narrative development
  • Target audience discovery and persona creation
  • Strategic messaging frameworks
  • Mission, vision, and values refinement
✒️

Content
& Copywriting

  • Website copywriting
  • Fundraising and campaign messaging
  • Email nurture sequences and newsletters
  • Thought leadership and ghostwriting
  • Blog and editorial content strategy
📱

Social & Visibility Support

  • Social media content strategy
  • Channel planning and content calendars
  • Social media copy and asset development
  • Community engagement strategies
  • Influencer or partner collaboration support
🚀

Campaign & Launch Support

  • Go-to-market messaging strategy
  • Campaign content creation and rollout plans
  • Lead generation landing pages and copy
  • Funnel content and conversion copy
🫶

Ongoing Creative Partnership

  • Retainer-based support for storytelling and content needs
  • Collaboration with in-house or agency teams
  • White-label content support for partner agencies

Real people.
Real experience.

Really good at turning lemons into lemonade.
We’re Brianna Henneke Hodges and Hillary Trussell—two seasoned storytellers with decades of combined experience helping purpose-driven organizations show up and stand out.
Bri and Hillary smiling with glasses of lemonade
We’ve worked in K12 schools, higher ed, nonprofits, startups, and social impact orgs. We’ve led marketing teams, launched campaigns, and rolled up our sleeves in the messy middle of trying to articulate a big-hearted mission without the words or strategy to do it justice.
🍋 Bri leads our messaging strategy, go-to-market planning, and content development.🍋 Hillary brings your story to life through social media, community engagement, and brand presence.🍋 Together, we bring the strategy, the structure, and a whole lot of heart.

When your message clicks, your people connect.

Your audience leans in. Your team rallies. Your mission moves forward.

That’s the sweet spot we help you find—one story at a time.

Every good story begins with an introduction.